how an 8-rep sales team took reply rates from 4% to 11%
a research-plus-drafting layer pre-populated each rep's outbound the morning of their call list. reply rate went 4% to 11%. deliverability held.
the build. we built a research-plus-drafting layer for a series a b2b sales team. it reads each rep's call list overnight and pre-populates draft outbound emails by morning. reps edit and send. reply rate moved from 4% to 11%.
the team is 8 account executives. before this, each ae spent the first hour of the day researching prospects and writing cold emails from scratch. now that first hour is mostly editing drafts that already cite the prospect's recent funding, hiring, or product news.
the numbers that matter to a revenue lead: reply rate 4% to 11%, and roughly 6 hours a week back per rep. volume stayed flat at 30 to 80 prospects per rep per day. this was not a volume play.
can ai outreach lift reply rate without hurting deliverability?
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