brand guide · v1.0
the quadrant.
one team, one whole — split into four equal modules. one module breaks the grid, offset and rendered in electric lime: the “shipped” gesture. it encodes both anchors at once — four into one, and ai, shipped.
drawn with a ruler, not airbrushed. no letterforms, so it survives identically across all eleven locales — including arabic and cjk.
the mark
construction.
the mark is built on a strict grid so it reproduces identically at every size, from a 16px favicon to a billboard.
- grid
- strict 8 × 8 unit
- footprint
- 6 × 6 units, centred low
- modules
- 2 × 2 array, 2.75u square
- channels
- 0.5u, always background
- corner radius
- 0.165u (~6% of module)
- offset
- top-right +1u right, +1u up
- depth
- none — no perspective, no shadow
- strokes
- none — solid fills only
lockups
lockups.
four sanctioned arrangements. keep at least one module-width of clear space around any of them.
color
palette.
five values, one accent. lime is decorative only — it never carries text, and a composition gets at most one lime element.
typography
type.
fustat for display, schibsted grotesk for body, jetbrains mono for labels and spec. the wordmark is always lowercase — never all-caps, italic, or restyled.
display
fustat · 500 · -0.04em
lede
fustat · 300 · -0.025em
body
schibsted grotesk · 400
mono
jetbrains mono · labels & spec
usage
usage rules.
the mark contains no letterforms and works identically in ltr and rtl. contrast: ink on cream and cream on ink both clear AAA at 19.4:1.
- douse the approved geometry and one of the five colorways
- dokeep one module-width of clear space around the mark
- douse mono-ink for single-colour print and embossing
- don'tgradient, outline, or add depth to the modules
- don'tuse more than one lime element per composition
- don'tmirror the mark for rtl — it breaks the shipped gesture
- don'tsoften the corners or rotate the mark
- don'tset the wordmark in all-caps, italics, or a serif
files
downloads.
flat vector, optimised, transparent. colour-locked to the palette above.