brand guide · v1.0

the quadrant.

one team, one whole — split into four equal modules. one module breaks the grid, offset and rendered in electric lime: the “shipped” gesture. it encodes both anchors at once — four into one, and ai, shipped.

drawn with a ruler, not airbrushed. no letterforms, so it survives identically across all eleven locales — including arabic and cjk.

the mark

construction.

the mark is built on a strict grid so it reproduces identically at every size, from a 16px favicon to a billboard.

16px
32px
64px
grid
strict 8 × 8 unit
footprint
6 × 6 units, centred low
modules
2 × 2 array, 2.75u square
channels
0.5u, always background
corner radius
0.165u (~6% of module)
offset
top-right +1u right, +1u up
depth
none — no perspective, no shadow
strokes
none — solid fills only

lockups

lockups.

four sanctioned arrangements. keep at least one module-width of clear space around any of them.

stennir
01 · primary horizontaldefault
stennir
02 · stackedavatars · narrow
03 · mark onlyfavicon · app icon
04 · wordmark + underscoreheaders

color

palette.

five values, one accent. lime is decorative only — it never carries text, and a composition gets at most one lime element.

cream / paperdefault background, channels between modules#FBF6EB
inkwordmark · three modules in mono#0E0A08
racing greensignature — three in-grid modules#1B3A2C
deep greenhover / pressed depth only#10271D
electric limethe offset module · the underscore · use sparingly#CCFF00

typography

type.

fustat for display, schibsted grotesk for body, jetbrains mono for labels and spec. the wordmark is always lowercase — never all-caps, italic, or restyled.

display

fustat · 500 · -0.04em

ai, shipped.

lede

fustat · 300 · -0.025em

four divisions. one team. shipped artifacts, not slideware.

body

schibsted grotesk · 400

we build ai-native software, train the people who run it, and back the founders who scale it. fixed-fee engagements. code is yours.

mono

jetbrains mono · labels & spec

01 · ai consultancy   §02 · fixed fee   governance included

usage

usage rules.

the mark contains no letterforms and works identically in ltr and rtl. contrast: ink on cream and cream on ink both clear AAA at 19.4:1.

  • douse the approved geometry and one of the five colorways
  • dokeep one module-width of clear space around the mark
  • douse mono-ink for single-colour print and embossing
  • don'tgradient, outline, or add depth to the modules
  • don'tuse more than one lime element per composition
  • don'tmirror the mark for rtl — it breaks the shipped gesture
  • don'tsoften the corners or rotate the mark
  • don'tset the wordmark in all-caps, italics, or a serif

files

downloads.

flat vector, optimised, transparent. colour-locked to the palette above.